当设计师的首要条件不是创意好,而是身体好……

广告人™

肥胖,这是病,得治!

往往真相都是惊人的:每年死于肥胖的人数要比死于艾滋病、肝炎、肺炎的人数还要多!!!

平面表现地很特别:大量食用肉类、冰激凌、培根等食品的同时,亦吸收了随之携带的“肥胖病毒”,足以攻陷你的身体。

肥胖也是一种病哦,请足够重视起来。

Obesity kills more people than the AIDS virus. Prevent it by exercising often.

肥胖症致死的人比感染艾滋病病毒的人更多。通过经常锻炼来预防它。

Obesity kills more people than the Pneumonia virus. Prevent it by exercising often.

肥胖症致死的人比感染肺炎病毒的人更多。通过经常锻炼来预防它。

Obesity kills more people than the Hepatitis virus. Prevent it by exercising often.

肥胖症致死的人比感染肝炎病毒的人更多。通过经常锻炼来预防它。

Advertising Agency:Y&R, São Paulo, Brazil
Executive Creative Director:Rui Branquinho, Flávio Casarotti
Art Director:Rafael Goulart
Copywriter:Bruno Souto
Photographer:Marcelo Ribeiro


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