当设计师的首要条件不是创意好,而是身体好……

广告人™

可口可乐 :选择微笑生活 Choose to Smile

小时候快乐是件很简单的事,长大后,简单是件很快乐的事。不过,我们却变得无法再简单就好。人生啊,总要经历些大事小事好事破事,不然到老了,拿什么跟孙子吹牛皮啊~更何况,现在的笑容少了,可能是小时候笑得太多了~

数据统计,小孩子每天的微笑次数是大人的40倍(小时候微过的笑,长大哭着也要过活)。微笑吧,选择快乐,好事就会向你靠近啦!

Advertising Agency: Ogilvy & Mather, Amsterdam, Netherlands
Chief Creative Officer: Darre van Dijk
Senior Copywriter: Jesse Ridder
Senior Art Director: Jurriaan van Bokhoven
Agency Producer: Pirke Bergsma
Account Director: Annelouk Kriele
Director: Marleen Jonkman / Czar
Executive Producer: Karlijn Paardekooper
Producer: Sophie Hendriks
Researcher: Fem Verbeek
DoP: Martijn vanBroekhuizen
Editors: Jelmar HoekstraPieter Bokhorst
Colourist: Laurens Orij / CrabSalad
Sound engineer: Wouter Veersema / ParkStudio
VO: Huib Koch

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