当设计师的首要条件不是创意好,而是身体好……

广告人™

固特异轮胎:山无棱,天地合,它也不会坏

童年挂在树上当秋千的轮胎,经过数十年,随着树木长高,它竟然还在那里。

从一个诗意的侧面去表现:持久耐用,就是固特异。


Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flávio Casarotti
Creative Directors: Rui Branquinho, Flávio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Illustrators: Estúdio Filet com Fritas
Photographer: Imagebank / Shutterstock


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