当设计师的首要条件不是创意好,而是身体好……

广告人™

Chicco母亲节最好的礼物:听妈妈的话

Chicco是一家致力于满足儿童成长、为不同成长阶段的儿童提供质优、安全和专业产品的品牌。这篇母亲节的创意,虽很简洁,但是诉求点却异常感人。

母亲节这一天,小淘气们就做一次乖宝宝,多吃蔬菜水果、乖乖看书,少点调皮捣蛋,好好听妈妈的话,这可能就是母亲最大的欣慰了!


Today do as your mother says.

Happy Mother's Day.

Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Group Head: Firat Yildiz
Art Director: Cem Hasimi
Copywriter: Pınar Cingöz
Account Manager: Isil Uygur
Illustrator: Cem Hasimi


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