简约,不简单。苹果设计,来自加州。
本文抛开苹果WWDC2013大会对于IOS7的各项技术革新,仅谈论大会上释出的两支TVC。
一、开场概念广告“Designed by Apple – Intention”,全程只有圆点这一基本元素,却通过组合、变幻又一次诠释了苹果简约不简单的理念。
中英文案:
If everyone is busy making everything,
How can anyone perfect anything?
We start to confuse convenience with joy,abundance with choice.
Designing something requires focus the